Explanation video with laying technology: inspire employees & audience!

Explainer videos using layering techniques combine real objects, illustrations, and animations to present content in a visually comprehensible way. This approach is particularly suitable for topics that need to be explained step by step, such as onboarding, training, or process visualizations.

Explanatory video with layering technique – real objects combined with animation — Layering technology combines analog elements with digital additions and ensures a clear visual language.

What is an explainer video using layering technique?

The cut-out technique, often called "cut-out animation," uses top-down filmed scenes with physical objects or illustrations. Between individual shots, elements are repositioned, added, or removed. Text overlays, animations, and audio commentaries follow in post-production. The reduced visual language allows for clear structuring of sequences and contexts.

Typical areas of application include e-learning, product and process presentations, onboarding content and change communication.

Advantages of the laying technique

The method combines the tactile proximity of real materials with the flexibility of digital enhancements. Complex content becomes more tangible and easier to grasp. For learning content, internal communication, or training, the approach can help present information in a more understandable and structured way.

How is a layering technique video created?

The production process begins with a storyboard that defines the content and sequence of scenes. Illustrations, symbols, and objects are then prepared. A camera is used from above to capture the footage, while the objects are gradually moved or added. Post-production includes editing, text overlays, subtitles, and voiceovers. Different lengths and formats can be planned directly.

Typical areas of application

The layout technique is suitable for content that is conveyed through clear steps. Examples include:

E-learning modules and training videos
Onboarding content for new employees
Product and feature presentations
Process communication and change projects
Software introductions and tutorials

AI support for layering videos

AI-supported production can make the creation of layered videos more efficient. During the conception phase, AI tools support storyboard creation and provide variants for scene setup or image ideas. Illustrations and symbols can be generated more quickly and consistently adapted to a corporate design using AI.

In post-production, AI systems assist with automated subtitles, language versions, and color correction. However, the physical arrangement and staging of the objects remains a manual process and shapes the unique style of the layering technique.

Alternatives and additions

Depending on the target audience and topic, other formats may be more suitable. Examples include whiteboard animations , classic B2B explainer videos , or B2B comics for training and change communication. Existing content can be specifically analyzed and optimized through a video audit .