Want to have an explainer video created without blowing your budget and schedule? Here's how to create high-quality videos even with limited resources—including tips on planning, cost factors, and the ideal length.
Clarify cost framework & find approach
In 15–20 minutes, we'll work together to clarify your goal, message, and budget – so you can quickly find the right solution, whether it's an animated video, whiteboard style, or hybrid format.
Why explainer videos work – and what really matters
Whether it's an internal training session or a product presentation, a good explainer video relies not on effects, but on structure. One idea per scene, simple language, clear transitions – this is how content sticks. Instead of a lot of "bells and whistles," what matters is what makes things understandable.
Companies can choose from three proven approaches: the classic animated explainer video , the clear whiteboard style , or a compact hybrid version. Which approach is best depends on the goal, target audience, and channels.
The biggest levers for budget & impact
- Story first: A clear script reduces feedback loops and saves costs.
- Shorter running time: 60–90 seconds is often enough – less length, more focus.
- Reuse assets: Social snippets, thumbnails, and GIFs can be derived from a production.
Want to delve deeper into the topic? Find more details here: "Optimizing Explainer Video Costs .
Use AI in a targeted manner – but in moderation
AI can support you when it comes to rough scripts, text variants, or initial storyboards. This saves you time in the concept phase and speeds up implementation.
However, AI is less suitable for brand-specific content or legally sensitive topics. Here, manual fine-tuning remains indispensable.
Design: Reduction creates clarity
Instead of elaborate 3D worlds, a clear, recognizable design is often sufficient: a limited color palette, clear icons, and consistent typography. You can also find examples on the Explainer Videos .
This is how the production process works
- Short briefing: goal, target group, message.
- Script: Everyday language, one thought per scene.
- Storyboard: Keyframes with a rough look.
- Production & VO: Animation, voice-over, music and subtitles.
- Versioning: 16:9 for web, 1:1 for feeds, 9:16 for stories.
You can also find a compact step-by-step guide here: “Have an explainer video created” .
Short FAQ
How long should an explainer video be?
60–90 seconds is sufficient in most cases.
When is the whiteboard style worthwhile?
It is particularly effective in training, onboarding, and compliance issues.
Which technology is best?
For feature explanations, animated videos, for step-by-step content, whiteboard, for mixed forms, hybrid.
Your explainer video – leanly planned, cleanly implemented
We clarify the goal and content, select the appropriate format, and plan smart repurposing. This ensures the video remains on-brand and within budget.
Explanation video with laying technology: inspire employees & audience!
Minimize costs explanatory video: Tips for clever productions
