Explainer video providers: The compact guide for companies
Choosing the right explainer video provider determines the success or failure of a project. Here, companies will find all the important criteria, the typical production process, and tips for a smooth collaboration.
Why choosing the right explainer video provider is important
Whether it's internal communication, change processes, or product training, the right explainer video provider ensures that complex content is conveyed simply and engagingly. The right choice is crucial, especially in companies with multiple stakeholders, tight timelines, and high demands on corporate identity and brand communication.
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The most important criteria when choosing an explainer video provider
- Tailor-made content: The provider should be able to grasp your topics quickly and structure them clearly.
- Didactics & Storytelling: Understandable messages, a common thread and a clear call to action.
- CI conformity: Logo, color scheme, typography and style frames should match the brand.
- AI-powered workflows: Modern providers use AI for speed, consistency, and variety.
- Structured processes: Clear timelines, feedback loops, and clear milestones.
- Flexibility: Optionally integrate formats such as social cuts, GIFs, or multilingual versions.
- Clear communication: Fast reactions, transparent agreements and short lines of communication.
Find the right explainer video provider
Get a free, no-obligation consultation now – outline your use case, agree on your goals, and receive suitable options.
Which explainer video providers are there?
Agencies
- Wide range of services, multiple trades
- Suitable for large-scale campaigns
- Often longer decision-making processes
Product houses & studios
- Specialized in certain formats (e.g. whiteboard, cartoon)
- Efficient workflows
- Usually more focused on standard solutions
Freelance partner
- Direct communication, short distances
- High flexibility and fast iterations
- Particularly suitable for medium-sized projects
The typical production process for explainer video providers
- Kick-off & briefing: Define target groups, messages, style and channels.
- Script & Storyboard: Structuring content, planning visual ideas and voiceovers.
- Styleframes & Look: Fix color schemes, character design and visual orientation.
- Voice-over & Audio: Select suitable speakers, music and sound design.
- Animation & Editing: Coordinating movement, timing, and readability.
- Acceptance & Rollout: Deliver final videos and additional assets.
Fields of application for explainer video providers
- IT transformation & software rollouts
- Training and education videos
- Onboarding & internal communication
- Product launches & internal campaigns
- Visual Storytelling for Change Initiatives
Free initial consultation
Discuss the use case, check feasibility, and receive concrete implementation ideas.
FAQ about explainer video providers
How long does production take?
Depending on the project scope, between 1 and 6 weeks; pilot projects can often be implemented in 10–15 working days.
What is the ideal video length?
90–120 seconds for core messages; short social cuts for internal and external channels are often useful.
Do explainer video providers offer multilingual versions?
Yes, many providers provide localization and subtitles directly.
What information is needed to get started?
Goal, target group, 2-3 core messages, CI assets, desired length and deadlines.
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