AI-powered workflows: How companies scale video & communication

AI-supported workflows: From script to subtitle

In traditional productions, it takes days or weeks for a video to go through all the stages. AI can accelerate many things:

• Idea generation: Brainstorming with AI delivers creative ideas in minutes.
• Scripting: Tools generate text variants – tailored to tone and target audience.
• Image & Animation: Illustrations and scenes can be created faster.
• Post-production: AI optimizes audio, edits scenes, and automatically creates subtitles.
• Localization: Translations and voice clones quickly bring content to new markets.

Sounds like magic? In fact, studies show that companies can achieve productivity gains of over 40% through AI-powered content workflows ( McKinsey, State of AI 2025 ).

The downside: Quality needs standards

Speed ​​is great – but without rules, chaos ensues. Those who use AI tools without control risk breaches of CI, incorrect information, or legal pitfalls. Therefore, the following applies: AI, yes, but please, with governance.

• Digitize style guides: Logos, colors, tonality as fixed prompt building blocks.
• Plan review processes: Every AI output needs human control.
• Use video audit: A video audit allows you to regularly check quality.
• Pay attention to explainability: Traceable sources and versioning are mandatory ( Baker & Xiang 2023 ).

Added value for companies: Efficiency & Governance combined

The true value lies not only in speed. When used correctly, AI workflows also make videos better —because they are consistent, scale more easily, and reach more people:

• Time-to-market: Content goes live faster and supports transformations in real time.
• CI security: Standards are maintained, no matter how many variants are produced.
• Global Reach: Multilingualism becomes easier – and promotes engagement among international teams.

KPIs: How to measure success

To make AI-supported workflows more than just a buzzword, companies should measure their impact. Typical metrics include:

• Time-to-Publish: How much does production time decrease?
• Error rate: Is the number of CI violations decreasing?
• Completion Rate: Are employees more likely to watch videos to the end?
• Adoption Speed: How quickly are new content and processes adopted?

Conclusion: AI + Human = unbeatable team

AI isn't a substitute for creativity—it's a turbocharger. With clear rules and human oversight, it becomes a key success factor for corporate communications. This creates a workflow that's not only faster but also more intelligent.